An art movement of the early sixties and seventies where artists ventured into nature to make art with natural materials like earth, stones and branches, and with the landscape itself. The art works would naturally disintegrate over time.
A reaction to the increasing commercialisation of the art world, it was also an early protest against destruction of the natural environment.
Inspired by artists like Robert Smithson, Andy Goldsworthy and Richard Long, we designed a collection of 10 printed items to wear when you go “into the wild” including a hat, a rain jacket and a backpack. The motifs represent the artistic interventions in the landscape: graphic versus organic shapes.